Courses Taught

Marketing Strategy; Marketing Channel, Strategic Band Management; Finance Marketing, Marketing Investment;

Educational History

Doctor: Ph.D. in School of business administration，South China University of Technology.(Corporate finance and Capital market)

Master: management school, Jinan University.(Marketing)

Work

Experience

2008.12-present：Guangdong University of Foreign Studies, School of business, Marketing Department,

Publications& Projects

Papers:

1.Corporate control allocation, industry competition and R & D investment intensity ( 2016. Science Research Management)

2 .Corporate control, Capital Liquidity and M&A Performance (2015, Economic Theory and Economic Management)

3.Capital liquidity, M&A mode and M&A Performance (2015, Business Economics and Management)

4. Centralized Ownership Structure, Allocation of Control Rights and M&A Performance (2014,Journal of Shanxi Finance and Economics University);

5. A Study on Product Market Competition and the Governance Effect of Control Right Allocation (2014, Modern Finance and Economics-Journal of Tianjin University of Finance and Economics);

6. The Behavioral Effects of Corporate Control on M＆A in Companies with Centralized Equity (2014,Journal of Capital University of Economics and Business);

7. The Double-sided Governance Effects of Major Shareholder with Different Styles and Control Rights in Heterogeneous Firm (2014,Journal of Tianjin University of Commerce);

8. Excess-Control Rights and Balance of Shareholders, the Double Agent Effect in Company Control (2013, Journal of Shanxi Finance and Economics University);

9. Firm Heterogeneity, the Allocation of Control Rights and Corporate value (2012,Journal of Shanxi University of Finance and Economics);

10 .Large Shareholders Style, Ownership Concentration, Ownership and Corporate Value (2013,Journal of Shijiazhuang University of Economics);

11.Corporate Governance, The Allocation of Control Rights and the Value of The Company, Benefits of Control (2013, Journal of Yichun college);

12.Supplier Retailer Relationship Crisis and Countermeasures (Commercial Economy Wen Hui); .Integrated Marketing Communication Obstacle and Countermeasure Analysis; The Competitiveness of The Commercial Chain Enterprises in The Analysis of Current Situation and Development; International Value Chain and Value Net analysis of Enterprise Mode Based on.

Project:

Guangzhou Academy of social sciences plan project "the allocation of control rights and the modern economic growth" (chair);

Social science planning project of Ministry of education “fund investment style drift risk measure and control" (in);

The project of Guangdong Province soft science” policy and regulation of comprehensive evaluation technology Guangdong model" (in);

The Ministry of education and Social Sciences Planning project "under the mode of supply chain management of supplier and retailer strategic alliance" (in);

Guangdong Provincial Department of Finance project“Research on the investment and financing of high-tech enterprises of globalization” (in);

Contact

Address: Guangdong University of Foreign Studies, School of business, Marketing Department,

Phone: 020-39328562

Email: zys118@163.com