研究方向

营销管理（品牌与消费者行为、跨文化营销与管理、服务营销与管理）

讲授课程

博士：

硕士：

本科：市场营销学、国际市场营销学、广告学、广告创意与欣赏

教育背景

博士：

硕士：1995年9月-1998年6月在武汉科技大学管理学院学习，获工学硕士学位。

本科：1983年9月-1987年7月在四川大学经济学系学习，获经济学学士学位。

培训：2007年3月-2008年1月在中山大学管理学院访问学习。

工作经历

1987年7月~2003年9月在武汉科技大学管理学院市场营销系工作；

2003年10月至今在广东外语外贸学银河集团net工作。

学术论文

[1] An Empirical Study on the Psychological contract Structure of Service Enterprise: With Bank for Example 第一作者（EI: 20094712465189）

[2]服务业与顾客间的心理契约结构研究，独立作者，2010,1

[3]基于心理契约违背的顾客行为研究，第一作者，2010,12

[4]心理契约违背的理论研究与管理启示，第一作者，2011,4

[5]服务管理行为对顾客感知心理契约违背影响的实证研究，第二作者，2011,10

[6] A Study of Customer Behavior Base on the Psychological Contract Violation for example with Tourism，第一作者（EI: 20113514288006）

[7] A Study of Customers’bad behavior Base on the Psychological Contract Violation，第一作者（EI:20113414259751）

[8] Empirical Study on Customers' Perception of Psychological Contract Violation Influenced by Service Management，第一作者（EI: 20124015485152）

[9]Research on the Influence and Intervention of Brand Psychological Contract Violation on Customer Loyalty第一作者（EI: 20154801624934）

[10]Research on the Intervention of Brand Psychological Contract Violation Perception第一作者（EI: 20163702808682）

科研项目

教育部人文社会科学研究项目“基于心理契约违背的顾客行为研究”（07JA630061）、广州市人文社科学资助项目“服务企业心理契约违背与顾客关系研究”（09y06）

教研成果

教材：服务营销（第二版），电子工业出版社，2014年8月；国际市场营销学（第二版），广东高等教育出版社，2008年8月；国际市场营销，2017年（待出版），人民邮电出版社

学术任职

中国市场学会会员、广东省商业经济学会理事

社会兼职

广东省市政府采购项目评审专家、广东省发改委重大决策项目咨询专家;广东华南现代服务业研究院专家委员（战略、营销、品牌管理研究）

联系方式：

办公地址：院系办公楼347

办公电话：020-39328097

电 邮：yanglinwust@163.com

Reaserch Interests

Marketing Management (Brand and Consumer Behavior, Cross-Cultural Marketing and Management, Service Marketing and Management)

Courses Taught

Marketing, International Marketing, Advertising ,Advertising Ideas and Appreciation

Education

1983.9-1987.7 Bachelor in economics, Sichuan University

1995.9-1998.6 Master in corporate management, Wuhan University of Science and Technology

2007.3-2008.1 Visit and Study in School of Management, Sun Yet-sen University

Work Experience

1987.7-2003.9 Teacher, School of Management, Wuhan University of Science and Technology

2003.8-present Teacher, School of Management, Guangdong University of Foreign Studies

Papers

1.An Empirical Study on the Psychological contract Structure of Service Enterprise: With Bank for Example

2.Research on the Psychological Contract Structure between Service Industry and Customers, 2010,1

3.Research on Customer Behavior Based on Psychological Contract Violation, 2010,12

4.Theoretical Research and Management Inspiration of Psychological Contract Violation, 2011,4

5.An Empirical Study on the Impact of Service Management Behavior on Customer Perceived Psychological Contract Violation, 2011,10

6.A Study of Customer Behavior Base on the Psychological Contract Violation for example with Tourism，

7.A Study of Customers’ bad behavior Base on the Psychological Contract Violation

8.Empirical Study on Customers' Perception of Psychological Contract Violation Influenced by Service Management

9.Research on the Influence and Intervention of Brand Psychological Contract Violation on Customer Loyalty

10.Research on the Intervention of Brand Psychological Contract Violation Perception

Research

Projects

Ministry of Education Humanities and Social Sciences Research Project: Research on Customer Behavior Based on Psychological Contract Violation

Humanities and Social Sciences funded projects of Guangzhou: Research on the Relationship between Psychological Contract Violation and Customer Relationship in Service Enterprises

Teaching Achievements

Teaching Material: Service Marketing(Second Edition),Electronic Industry Press, August,2014:International Marketing(Second Edition),Guangdong Higher Education Press, August 2014:International Marketing,2017(to be published),Posts and Telecom Press

Academic Posts

Member ofChina Marketing Association, director of Guangdong Commercial Economics Society

Part-time Jobs

Evaluation Experts of Guangdong provincial government procurement project, Consulting Experts of major decision-making project of Guangdong Provincial Development and Reform Commission, Expert of Guangdong South China Modern Service Industry Research Institute (strategy, marketing, research on brand management)

Contact

Address: Room 331, department building, Guangdong University of Foreign Studies—College Town, Guangzhou

Phone: 020-39328097

Email: yanglinwust@163.com